Make the website crawlable
Use descriptive page titles, logical headings, readable HTML, sensible internal links and a valid XML sitemap. Ensure important information is available without requiring JavaScript interactions.
Give each page a distinct purpose
A homepage, specialty service page, consultant biography and contact page should each answer different questions. Avoid multiple thin pages targeting near-identical keywords.
Use accurate expertise signals
Show verified professional details, a real author where appropriate, publication and review dates on clinical content, and clear ways to contact the practice. Do not fabricate testimonials or credentials.
Explain genuine practice locations
List where you actually consult and maintain consistency across your site and authorised profiles. Avoid doorway pages for locations you do not serve.
Understand AI Overviews
Google decides which sources to cite in AI-generated search experiences. There is no special markup or submission that guarantees inclusion. Accessible, helpful, trustworthy content and sound SEO remain the foundations.
Would a tailored review help?
We can assess your existing public-facing practice presence and provide written recommendations.
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